The phrase NASCAR dad broadly refers to a demographic group of often white, usually middle-aged, working-class or lower-middle-class men in North America. The group received this nickname because they are men who are believed to typically enjoy watching NASCAR racing, or comparable high-impact sports or entertainment.
The term was often used during the United States presidential election of 2004, particularly in describing the efforts of Democrats to regain the votes of white southern males. The group consists of an estimated 45 million people in the USA.[1]